Independent Licensed Finance Professional · Canada

Financial clarity, built around your life.

I help individuals, families and business owners in Ontario, Canada protect what matters, grow their wealth, and plan confidently for the milestones ahead, with honest advice and a plan that fits your life.

“Good financial advice is not about products. It’s about understanding your story and building a plan that honours it.”

I work independently, which means my only obligation is to you. No house products, no quotas, no pressure. Just a clear look at your situation and honest thinking about what actually fits.

What I Help With

Four pillars. One purpose.

Every plan starts with your situation, not a product. Here is where most engagements begin.

01

Risk Management

Personal and business insurance built to protect your income, your family, and everything you have already built, before we talk about growth.

  • Life Insurance
  • Critical Illness Insurance
  • Health Insurance
  • Dental Insurance
  • Disability Insurance
  • Super Visa Insurance
  • Visiting Visa Insurance
  • Travel Insurance
  • Group Benefits for Business

02

Building Wealth

Tax efficient investment and income strategies, designed around your timeline, your goals, and how much risk you are actually comfortable with.

  • TFSA
  • RRSP
  • FHSA
  • RESP
  • Pension Transfer
  • OMERS
  • HOOPP
  • DCPP

03

Retirement Planning

A clear income strategy for the retirement you actually want, not just the one you happen to end up with by accident.

  • CPP and OAS Optimization
  • RRSP to RRIF Conversion
  • Annuities
  • Pension Income Planning

04

Estate Planning

Making sure what you have built reaches the people you care about, efficiently, with minimal tax friction and maximum clarity.

  • Life Insurance for Estate Transfer
  • Beneficiary Designations
  • Will and Estate Coordination
  • Charitable Giving

Product Partners

Backed by trusted providers.

As an Independent Licensed Finance Professional, I have access to a range of insurance and investment providers across Canada, which means my recommendations are shaped by your needs, not by a single company’s product line.

The names shown represent some of the companies I have partnered with, and are listed to indicate the range of products available through them. Their inclusion does not imply an endorsement or recommendation by these companies, nor any affiliation beyond standard broker agreements. All names and trademarks belong to their respective owners, and none of the providers listed holds an ownership interest in my business.

How I Work

Structured around you, not a script.

  1. 01

    First Meeting

    Need Analysis

    We review your current situation, goals, and priorities, and go through your cash flow, liabilities, and any existing financial products.

  2. 02

    Second Meeting

    Recommendations

    I give you clear recommendations and explain why they fit. Afterward, you get an email with everything you need, including guides, brochures, and illustrations. That gives you time to review, research, talk it over with your spouse, or get a second opinion.

  3. 03

    Third Meeting

    Adjustments and Implementation

    We address any questions, adjust anything that needs it, and only move to implementation once you are genuinely comfortable. If you choose not to proceed, that is fine too.

Portrait of Ajay Sabu
Transparency builds trust. Trust builds wealth.

About Me

Cloud Engineer to Finance Professional.

FSRA License - 24225438

I moved to Canada in 2018 as an international student, completed a bachelor’s degree in Physics, and later a postgraduate program in Information Technology. Today I work as a Cloud Engineer.

My interest in finance started as a personal need to understand my own money before trusting anyone else with it. That grew into a genuine interest in financial literacy, and eventually into a second career alongside my work in tech.

I began at a large financial firm, where I saw too many advisors defaulting to generic recommendations instead of building around what clients actually needed. That pushed me to go independent. My practice is built on transparency and advice free of sales targets. I help families plan and protect what they’ve built through insurance, support business owners with strategic planning and group benefits, and help individuals build wealth through disciplined investing.

I currently serve clients across Ontario, with plans to expand across Canada as the practice grows.

Let’s look at your financial picture together.

Book a Free Consultation